LEAD equips emerging leaders from around the world with skills for sustainable decision-making and provides them with a network of their peers to help them address sustainability challenges.



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LEAD 2.0 - Market Research Work Stream

The purpose of the Market Research work stream is to thoroughly understand the market that we operate in and the learning needs and preferences of our target audience: this research will inform all aspects of LEAD 2.0 design. The market research terms of reference include a competitor analysis, customer analysis, partners' analysis and infrastructure appraisal.

Project manager: Graham Ward

Team: Sam Gillick, Leo Roberts, Katie Singer

Additional support: Accenture, Carbon Leapfrog


Progress update:

08/12/11

• Additional elements of competitor analysis have been reviewed in early December to inform the business case for potential income streams.

25/11/11

• The competitor analysis section of the market research work stream was completed in October and presented to the Directors of the Member  
Programmes at the Committee of Directors Meeting prior to the Ottawa International Session.

• Further market research activities will be undertaken as the need arises from the other work streams

• Our thanks go to staff from Accenture and Carbon Leapfrog who undertook this study pro-bono for us.