The launch of Lead's new website signals the start of the organisation's fresh new approach to digital communications. The new website was created by the Lead International team in London, in collaboration with digital agency Slade Design and with graphic design input from Winwood Haines. Many of the images on the new website were sourced from Lead's extensive internal photo library.
'We wanted to create a new 'shop window' that will enable us deliver greater impact, attract more visitors and showcase our new programmes, the Lead network and the inspirational stories of our global community. We looked for a more spacious design, more emotive images and compelling copy – but we also wanted to improve the navigation, making it easier for people to access the information they need. The new site provides all of this and gives us a new digital platform to tell Lead's story: who we are, what we offer and what makes us different.'Richard Deeks
Director of Marketing and Communications
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