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Below, you will
find tips, tricks and techniques to help you and your group have a well
structured, successful and enjoyable fundraising campaign.
1. How To Select the Ideal Fundraising
Program
Determine Your Unique Fundraising
Needs
Select the Ideal Fundraiser
2. Organizing A Successful Campaign
Planning your Campaign
Managing Your Campaign
Incentive Prizes
3. Tips for Participants
Approaching a Potential Supporter
Key Things to Remember
How To Select Ideal Fundraising
Program
FIRST STEP:
Determining Your Unique Fundraising
Needs
How much money does your group
need to raise?
When are you planning on starting
your fundraiser?
When do you need your funds?
How many participants do you
think will be involved in the fundraiser?
Do you have a volunteer base to
help organize and run the fundraiser?
How important is the ease of
administration?
How would you rate the success of
your previous fundraiser?
SECOND STEP:
Based on your established needs, select the ideal fundraiser among the 4
types of programs offered:
Scratch Cards Fundraisers
Scratch Cards fundraising provide the highest level of profit with the
least amount of administration work on the part of the campaign organizer.
They are easy to sell and supporters get valuable brand name coupons for
their contribution. For example, a group of 100 motivated members can
easily net $9000 in 15 days!
Magazines Fundraisers
Magazines are easy to sell because everyone reads magazines! And with the
large variety of magazine titles offered, your supporters will be glad to
subscribe to their favorite magazines while helping your group earn high
profits. In addition, our magazine program works in three different ways,
so that you can reach the maximum number of supporters across the United
States, quickly and easily!
Chocolates Fundraiser
Chocolate fundraising campaigns offer products with high brand
recognition. This makes the products very easy to sell. They have proven
to be very successful for many years and make for a fun campaign!
Gift Brochures Fundraisers
Gift Brochures are the best way to raise money without having to incur any
financial risk for your school or group. This fundraiser allows you to
have the items pre-sold before you order them from
eFundraising.com. It's relatively more work due to the collection of
orders, the distribution of products, and dealing with returns, but
Order-Taker Brochures are ideal for financial risk-free fundraisers!
Select your favorite brochure from the list of exclusive and effective
brochures offered by
eFundraising.com!
Call us at 1-866-813-9437 and we will gladly help you select the
ideal fundraising program for your School or Group!
Organizing A Successful Campaign
Planning your Campaign:
Set an objective: The
objective you set for your group should include a financial figure, as
well as a tangible element. For example, a group must raise $2,000 to pay
for new band equipment, as well as traveling costs to the Annual Band
Competition.
Set a deadline: Your
campaign should run a maximum length of 1-2 weeks. Keeping the campaign
short will keep your participants motivated and on track.
Know your group: Knowing
how many of your group members will be participating in the fundraiser is
important, since it will help you organize a selling strategy. This will
help determine which geographic area to be covered by the participants, as
well as the best time to solicit donations.
Motivate your group: It is
important to maintain close and constant contact with your group members,
and to motivate and encourage them constantly. Being a positive role model
for the group is also important, not only in terms of how much money you
raise, but also in terms of how much time and effort you put into your
fundraiser to make it a success.
Managing Your Campaign:
Delivery: Once you have placed your order, allow 2-3 weeks for
delivery.
Money collection: Members
should collect money when they take the order. Also, it is easier for the
campaign organizer to collect ONE check from each participant for the
entire sum of money collected, rather than several checks.
Tallying and packing orders:
It is a good idea to solicit volunteers in advance to help with these
tasks. Appoint a chairperson to oversee and coordinate these activities.
The chairperson and each participant should ALWAYS check and double-check
orders for errors.
Incentive Prizes:
Not all fundraising campaigns need additional incentives to motivate the
participants. If a baseball team needs to raise $75 per player to be able
to participate in a tournament, the incentive is already there. With many
campaigns, however, this is not the case. The following are some
additional ideas intended to help motivate your participants.
Individual completion prizes:
Everyone who sells a pre-determined minimum amount receives a cash prize,
movie tickets, or any other prize available. Ask about Prize programs
available through
eFundraising.com.
Best-seller prizes: Offer
a prize to the individual who raises the most money, or sells the most
units.
Draw prizes: Every
participant who sells a pre-determined minimum amount is entered into a
drawing for cash prizes or other merchandise.
Intangible prizes: These
are often the most effective for the participants, and as a result, create
the most incentive. For example, have your coaches agree to coach a game
in a silly costume! Being creative in this aspect is important, and can
help make your fundraiser a true success.
Tips for Participants
Approaching a potential supporter:
The manner in which a potential donor is approached may determine whether
or not a donation will be made. Try this simple but effective approach:
"Hello, my name is ____________, and I'm raising money for ___________.
Would you like to support our group by purchasing ___________? Thank you
for your generosity, and have a nice day."
Key things to remember:
List as many potential donors as
you can before you begin approaching people for support. Start with family
and friends, and then proceed to your neighbors and other people whom you
feel would be interested in your cause.
Know why your group is holding
the fundraiser, and communicate this to potential donors. For example:
"Our group is raising money in order to finance our trip to the annual
tournament."
Smile, be polite and most
importantly, be enthusiastic about your cause.
If possible, always carry your fundraising products with you.
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