Wang Xiaoxia recieved a master's degree from China Agriculture University in postharvest physiology, an application science closely related to horticulture & food processing, in 1998. His first career plan was to become a professional in a large food company. However, he gradually changed his mind to start his career from a market point. This was because the young generation from mixed backgrounds have become more valued in today's China.

After graduating, he entered the state Xinhua News Agency as a reporter. It was a challenging period for him as he had to deal with a huge change in professions, he went from a college researcher to a news reporter

He made a smooth transition and later joined KINGSOFT co. Ltd., a well-known Chinese software company. 3 years on he changed from communication manager to marketing manager and to vice general manager of marketing and sales responsible for a team of over 40 members.

In just 3 years, he became an associate and then a fellow of LEAD. He felt it was a very important step in his life because LEAD really bring in lots of valuable knowledge, information and a network which later helped him map out his sustainable development plan.

He is now ready to begin a new challenge, to combine his past background together to explore the opportunities in China's green industry. From this point, his tech. background, marketing feeling and expertise, and management skills can finally work together.

Of course, he will need partners to work together and to give suggestions, particularly from LEAD family. He thanks Fatiene from Indonesia, Awata from Japan and many other LEAD members.