Mr. Yu is working for Greenpeace China as outreach campaigner in communication's unit based in Beijing. Since the spring of 2006, He has devoted most of time to public engagement division with studying at new media tools, Chinese white collar behaviors, practicing online marketing as well as organizing face-to-face public communication events etc. Before Greenpeace, he established and operated an alternative education consulting firm after worked in one of China's biggest e-commerce companies (8848.com) as a sales planning manager for two years.

Mr. Yu graduated from International Relations College in China in major of Japanese language, and studied English in Queen's University, marketing in Concordia University in Canada